Comparison · Viliera and HubSpot

An alternative to HubSpot for SMBs that sell through conversation

HubSpot is a very complete platform, built mainly for B2B marketing and sales teams. If your business sells on WhatsApp and by phone and what you need is to reply fast, book appointments and follow up, Viliera gives you exactly that with AI (your key or ours) and one price per business.

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HubSpot’s public information reviewed in November 2026. It may change: check it on their website.

Point by point

Viliera and HubSpot

  • Who it’s built for

    Viliera

    SMBs that sell through WhatsApp, calls, forms and website chat.

    HubSpot

    Companies with marketing and sales teams, mostly B2B, that want a full suite.

  • How you pay

    Viliera

    One monthly price per business, depending on the plan, with a number of users included.

    HubSpot

    Per user and per product (“hubs”); advanced plans usually add an onboarding fee.

  • WhatsApp

    Viliera

    Official API included, with AI that replies, qualifies and books appointments.

    HubSpot

    Integration available on higher plans (Professional and above).

  • AI that serves your customers

    Viliera

    Included in the plan: it replies on WhatsApp and in the website chat and calls with the voice agent.

    HubSpot

    Its own AI assistants and agents, with features and limits depending on the plan.

  • AI phone calls

    Viliera

    A voice agent that answers and calls new leads, using your own Twilio and ElevenLabs accounts.

    HubSpot

    Calls from the CRM; AI-made calls depend on integrations.

  • Appointment booking

    Viliera

    Booking links connected to the CRM calendar, also from WhatsApp and the chat.

    HubSpot

    A meetings tool integrated with its calendar.

  • Marketing (bulk email, landing pages, SEO)

    Viliera

    Not the focus: forms, website chat and WhatsApp campaigns.

    HubSpot

    Very complete: it’s one of its strengths.

  • Language and support

    Viliera

    Product and support in English and Spanish, from real people.

    HubSpot

    Available in many languages; support depends on the plan.

Honestly

When each one fits

Choose HubSpot if…

  • Your marketing team needs bulk email, landing pages, SEO and marketing automation in the same tool.
  • You sell mostly B2B with long cycles, many people on each account and very formal processes.
  • You need its huge integrations marketplace or already work across its whole ecosystem.

Choose Viliera if…

  • Your customers come in through WhatsApp, calls, forms or chat, and replying within minutes is what matters.
  • You want AI answering and booking from day one, without paying for extra add-ons.
  • You prefer one price per business rather than per team member.
  • You want the CRM to speak your industry’s language (patient, student, client…) without setting it up yourself.

Frequently asked questions

It depends on your team and what you use. Viliera charges per business and includes AI; HubSpot charges per user and per product. For a small team that sells on WhatsApp it usually works out cheaper, but compare HubSpot’s current prices on its website with ours at /en/pricing/.

Keep exploring

What Viliera does under the hood

See every Viliera CRM feature →See plans and pricing →

Try it with your own leads

We’ll show you Viliera with a case like yours, or get started on your own: 14 days free, card required. If you’re coming from HubSpot, we’ll help you move your contacts.

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