Viliera CRM · Estate and letting agents

The CRM for estate agents that replies before the agency across the street

Anyone asking about a flat is usually asking about three more at other agencies. Viliera captures every contact with the campaign or form they came from, replies on WhatsApp straight away and organises each agent’s day.

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Today · who to call first

3 pending
  • Javier R.New, not called yet · Website form
  • Elena M.Cancelled the viewing: rebook
  • Óscar T.Post-viewing follow-up due today

Stages for real estate

  1. New
  2. Contacted
  3. Viewing booked
  4. Viewing done
  5. Interested / offer
  6. Deal closed
Illustrative example with fictitious names.

The problem

What slips through every week

Every agent keeps their buyers on their own phone

Conversations live in each agent’s personal WhatsApp. When they go on holiday or leave the agency, those contacts leave with them.

The first reply arrives too late

Interested buyers message several agencies at once. The one that replies first is usually the one that gets the viewing.

Viewings that never turn into offers

After showing the property, nobody calls back, or the call comes when the buyer has already seen another one.

How Viliera solves it

Features already in the CRM, applied to your day-to-day

Every contact, with its source

Website forms with your own questions (area, budget, buying or renting), website chat, WhatsApp and Meta Lead Ads. Each contact keeps its campaign and page, and if they write twice there is no duplicate.

WhatsApp AI at any hour

Replies with what you teach it: the areas you cover, how viewings are arranged, which documents tenants need. And it hands over to the agent when a person is needed.

A voice agent for new contacts

An AI voice agent can call new contacts to confirm their interest and a convenient time, and leaves a summary of the call on the record.

Viewings in each agent’s calendar

A calendar per agent with email reminders and WhatsApp confirmation. If the buyer can’t make it, they appear in “Today” so you can find another time.

The portfolio belongs to the agency

Roles and permissions: each agent works their own contacts and the manager sees them all and can reassign them. Calls, messages and notes stay on the record.

Performance by agent and by source

Reports by agent, channel and stage: which campaigns produce deals and where each agent gets stuck.

An example, step by step

One buyer, from first question to offer

An illustrative case with fictitious names: this is how Viliera is used on a normal day.

  1. Saturday, 11:20

    A form from an ad

    Javier fills in the form for a flat on your website after seeing an ad. He comes in as a new contact with the source campaign and his answer to “maximum budget”.

  2. Saturday, 11:30

    A call from the voice agent

    The AI voice agent calls him, confirms he wants to buy in that area and which afternoons he can do viewings. The summary is saved on the record.

  3. Monday, 9:00

    In the assigned agent’s “Today”

    Javier appears in the agent’s list with the reason. She calls him from the CRM and books Tuesday’s viewing, which he receives on WhatsApp to confirm.

  4. Tuesday

    Viewing and next step

    After the viewing, the agent marks it “Viewing done”, notes what he thought and sets a follow-up for two days later.

  5. Thursday

    Offer

    The follow-up comes back to “Today”. Javier wants to make an offer: he moves to “Interested / offer” and the manager sees it in the team report.

Frequently asked questions

There is no direct connection to portals. You can import portal contacts from a CSV, or connect them by webhook as a custom integration. Contacts from your website, chat, WhatsApp and Meta Lead Ads come in automatically.

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